Francesca R. Moscatelli, MS, Senior VP

Expert facilitator, Francesca Moscatelli, has been conducting qualitative research among Latinos and the mass market in both English and Spanish since 1988.

From lifestyles to teens, from diversity to pregnancy, from technology to telecommunications, from packaged goods to automotive, and much more, her experience is wide ranging. Adapting to client needs, she applies various qualitative methods based on the objectives of the client; including in person and online focus groups, in-depth interviews, online bulletin boards and ethnographies.

Her career includes extensive advertising agency experience including Young & Rubicam Milan, Young & Rubicam Argentina and Chiat/Day New York (now known as TBWA/Chiat Day).

With a Masters of Science in Social Research from Hunter College of the City University of New York and a Bachelors of Arts in Mass Communication from Tulane University, Ms. Moscatelli can help to define goals and techniques for any qualitative need.